Graphic Design

Yale-NUS Conceptual Prospectus

The approach to the Yale-NUS prospectus aims to reflect the humanistic value and broad thinking ethos of liberal arts education. A creative storyline is conceptualized and applied throughout the print to inform viewers on the college’s extensive syllabus and programmes. Part of the print takes on the narrative of ‘A Day in the Life of A Yale-NUS Student’ and leads the reader through a journey from front cover to end.

Client: Yale-NUS College Singapore
Experience in: Advertising, Book Layout, Print, Illustration

Brand Collaterals for F&B Establishment

Drawing inspirations from the versatility and changeability of tapas bar selections, this establishment incorporated an ever-changing set of colour scheme catered to unique campaigns and promotional collateral type. A minimal, straightforward approach for brand visuals is adopted to keep the product limelight—the food!—in focus.

Client: 63Celsius (restaurant), 63ESPRESSO (café)
Experience in: Advertising, Corporate Identity, Illustration, Photography

Rebranding Logo for Early Childhood Educational Centre

The vision of The Early Brain Academy is that every child born needs the enriched environment and opportunities early to develop a better brain for the future. Having undergone a total brand name and logo refresh, TEBA wanted a new look that encapsulates their vision. Taking the association of early childhood and key constituents of child development (parental care, environment), the building blocks are used as the main visual cues for the logo design.

Client: TEBA
Experience in: Rebranding, Logo Design, (Process) Linocut Logo Print

eDM for Prudential Singapore’s Community Investment and KidSTART Partnership Programmes

A series of family-friendly illustrations are created for a monthly electronic direct mailer that aimed to engage with subscribers and existing customers alike who can take up volunteering opportunities that help to educate the public and contribute to the society in meaningful ways. A cohesive set of human characters are illustrated for consistency and familiarity towards the programmes.

Client: Prudential Singapore
Experience in: Advertising, Illustration, eDM Marketing Design

Rebranding Logo and Corporate Stationery for Stationery World

A refreshed brand logo and corporate stationery set is created for Stationery World in hopes of modernizing the long-established brand. The direct visual association with the word ‘world’ paired with the alignment of line structures on the logo efficiently represent the nature of business and essence of the brand.

Official merchandise such as the ubiquitous canvas totebag incorporated a more lighthearted approach.

Client: Stationery World
Experience in: Corporate Identity, Rebranding, Logo Design, Merchandise

Art Direction for

A fashion project studio-Build-A-Bag (‘BAB’ in short) wanted to inject fun and creativity in everyone’s retail experience. The brand incorporated a customizable approach for their products from features such as name-stamping, decorative patches, bag straps—providing a range of modifications that their target audience can participate in. The branding hence reflected that idea and attitude with a modular approach from the logo design down to the lookbook of the products.

To view social media content creation, click here.

Experience in: Art Direction, Branding, Photography, Project Coordination, Social Media Marketing, Merchandise, Web Design

Social Media Assets Building for foodpanda APAC

Some of the experiences working with foodpanda included curating social media assets for around 9 markets, ranging from Singapore to Myanmar and Bangalore, working on creatives for various programmatic ad sizes catering to platforms such as news online websites, blogs, mobile etc, and also adapting campaign hero key visuals to tactical lower funnel ads for go-to-market efforts.

Client: foodpanda APAC under Visual Inconsideration (agency)
Experience in: Social Media, Design Adaptation